Adobe x Semrush: Mastering the AI “Dark Funnel”
Yesterday, the marketing technology world witnessed a defining moment: Adobe announced a definitive agreement to acquire Semrush, the leading competitive intelligence and brand visibility platform, in an all-cash transaction valued at approximately $1.9 billion. On the surface, the union of Adobe—the titan of creative software and customer experience—and Semrush, the data engine behind SEO, might … Read more