Adobe x Semrush: Mastering the AI “Dark Funnel”

Adobe acquired Semrush

Yesterday, the marketing technology world witnessed a defining moment: Adobe announced a definitive agreement to acquire Semrush, the leading competitive intelligence and brand visibility platform, in an all-cash transaction valued at approximately $1.9 billion. On the surface, the union of Adobe—the titan of creative software and customer experience—and Semrush, the data engine behind SEO, might … Read more

Google Ends &num=100 SERP Parameter: What SEOs Must Know Now

Google Ends &num=100 SERP Parameter

In a significant shift impacting the SEO community, Google has officially removed the &num=100 search parameter as of mid-September 2025. This parameter previously allowed users and SEO tools to view 100 search results on a single page, streamlining rank tracking and competitive analysis. With its retirement, search engines now display only 10 results per page regardless of … Read more